Episode 60
Think You're Too Expensive? Watch This Before
Lowering Your Price
Do you keep losing painting jobs because your quote is “too expensive”?
Or at least... is that what you think is happening?
One of the most common things Tas hears from painting business owners is that they're losing jobs because of price.
So in this episode of The Painters Circle, Tas challenges that belief.
Because when you walk into every quote already expecting the customer to think you're too expensive, it can completely change the way you approach the conversation.
You start focusing on price. You second-guess your quote. You struggle to communicate value.
And sometimes, you start discounting before you've even discovered what the customer actually wants.
Tas even dives into 365 days of data from his own painting business (QPaint), looking at hundreds of lost opportunities to understand
whether price was really the problem.
In this episode, you'll learn:
✅ Why you might feel like you're constantly losing jobs on price
✅ How your own beliefs can affect a sales conversation
✅ Why you should track the real reasons you're losing quotes
✅ The difference between price and perceived value
✅ Why customers aren't simply buying a paint job
✅ How to uncover the outcome your customer actually wants
✅ The three filters influencing buying decisions
✅ Why discounting isn't always the answer
✅ How to approach your next quote differently
Because people don't simply buy based on price. They buy based on the value they perceive in the outcome.
Before you lower your price again, ask yourself: Is your price actually the problem?.
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