Episode 59
How to Get Consistent Quotes From Your Marketing!
Sick of spending money on marketing that doesn't work?
Facebook Ads. Google Ads. SEO. Lead generation companies.
You've tried the tactics... but the quotes still aren't coming in consistently.
Here's the problem: It might not be the marketing tactic that's failing. It might be the strategy behind it.
In this week's episode of The Painters Circle, Tas breaks down the framework he uses to turn marketing from an expense into an investment.
Instead of jumping from one tactic to another, Tas explains how painting business owners can think about marketing through three levels: Tactics → Strategy → Principles
Because running Meta Ads, Google Ads, SEO, signage and referrals at the same time might make you feel busy...
But busy doesn't necessarily mean profitable.
In this episode you'll learn:
✅ The 3 types of marketing available to painting businesses
✅ Why jumping between marketing tactics creates noise and confusion
✅ The difference between a marketing tactic and a marketing strategy
✅ Why getting more leads shouldn't be your only objective
✅ How to build a simple funnel around your marketing
✅ Why you should nurture leads that aren't ready for a quote today
✅ The marketing number every business owner should understand
✅ Why Tas targets a 10:1 return on marketing spend
✅ How Tas's Facebook marketing reached $12.90 back for every $1 spent
✅ The Tactics → Strategy → Principles framework
One of the biggest lessons from this episode is simple: Marketing shouldn't just cost you money.
When it's working properly, you should understand exactly what you're putting in and what you're getting back.
$1 in. How many dollars out? That's the game.
So before saying: “Facebook Ads don't work.” “Google Ads don't work.” “SEO doesn't work.”
Ask yourself a different question: Do I actually have a strategy behind the tactic?
Because the goal isn't to do more marketing.
The goal is to build a predictable and consistent way of attracting the right customers into your painting business.
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