Episode 57
How to Use AI in Your Business in 2026
AI isn't going to magically fix your painting business.
But used properly, it can help you save time, analyse information faster, reduce wasted spend, and make better business decisions.
In this week's episode of The Painters Circle, Tas breaks down how he's actually using AI inside his businesses, beyond simply asking ChatGPT to write an email.
One example? Tas took more than 800 quotes from the previous financial year and used AI to analyse where the leads came from, what they were worth, conversion performance, and which marketing channels were actually producing results.
That analysis helped identify underperforming marketing activities and contributed to cutting $36,000 in marketing spend and redirecting that money towards areas that were performing.
But there's a catch: AI is only as useful as the information and direction you give it.
The goal isn't to use AI because everyone else is talking about it.
The goal is to ask: What outcome am I trying to achieve, and can this tool help me get there faster?
Because your job isn't to be busy. Your job is to be effective.
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