Episode 13

If Price Is Your Strategy, You’ve Already Lost!

In this episode of The Painters Circle, host Tas tackles one of the toughest questions painting business owners face: “Why am I losing business to cheaper competitors?”

Tas unpacks the real reasons behind price-driven losses, revealing why competing on cost alone is a dangerous game.

He highlights the importance of differentiation, communicating value, and attracting the right clients — not just the cheapest ones.

With practical insights and proven strategies, Tas shows listeners how to stop racing to the bottom, position their business with confidence, and win projects based on value rather than price.