Painting Business Vlog

Sales Mistake #2: Selling ≠ Telling

Why People Don’t Buy What You’re Selling—And What to Do Instead.

Most people approach sales backwards.

They try to convince someone to buy what they’re offering—listing features, steps, benefits, credentials.

The problem? People don’t buy because of you. They buy because of how they feel.

Here’s the core truth:

People only do what they feel like doing.

Not what’s logical. Not what’s best. Not what you tell them. Just what they feel like doing in that moment. So if you’re trying to push your solution, your five-step process, your years of experience—you’re making it harder than it needs to be.

The Shift: From Telling to Asking

To truly connect and convert, you need to create an environment where someone feels like buying.

How?

You ask questions. Questions uncover what matters most to your prospect:

• What do they want?
  
• Why is it important?
  
• When do they want it?
  
• How will it change their lives?
  

When they speak it out loud, they believe it more. Because we trust what we say more than what others tell us.

Selling ≠ Telling

If your “sales” process sounds like this: “We’ve been in business 15 years, we use X product, we’re fully certified…”
…then you're just talking at people.

Sales isn’t about information. It’s about alignment.

Final Thought

People love to buy—but only when it feels like their idea. Your job is to guide that feeling. And the gateway is asking the right questions.
Selling is learning. Selling is listening. Selling is not telling.